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Permalinks – Turn On SEO URLs

I first posted on this on 9 Mar 2007 and still four months later I see that new bloggers are not taking care of this from the start.  As you can see from the post below even I was guilty of it taking almost 8 weeks before I updated. If you have not turned on your permalinks you are like an invisible needle in a hay stack.   

======Permalinks Take Care Of This======

I was actually wondering about this around 8 weeks ago the time it has been since my first post on 10 February 07 but I have been so busy installing one million plugins I just forgot about fixing the permalinks.  This is a mistake that many bloggers including myself make and it will definitely cost you a lower search ranking by Google.  It is somewhat easy to correct depends on your level of computer competence.

Dynamic URL & SEO URL explained;by default WordPress names its URL with a generated sequential number each time you post a article.  The number is then placed after your domain name and looks like this http://jakeldaily.com/?p=50 to Google and other search engines this does not mean anything.  Therefore the search engines have to then spider your content to figure out what your articles are about. On the other hand if you are using SEO URLs you’re your url will look something like this http://jakeldaily.com/review-my-blog-link-back-batch-2/.  With SEO URLs it is much easier for the search engines to figure out instantly what your posted articles are about. 

For WordPress turning SEO URLs on go to options in the WordPress control panel and then choose permalinks.  In this window you have four choices for the way you would like your site URL to be displayed by default, date and name based, numeric, and custom.  You should select use date and name based but I recommend that you use custom to display the post name after your domain name; to do it just input /%postname%/ 

Important step:before WordPress can update your site to SEO URLs you must first make an adjustment to your .htaccess file.  FTP to your site and find your .htaccess file, should be located in the root folder and then you have CHMOD it to 666 afterwards when WordPress have updated your permalinks structure you should change it back.  If you want your blog to achieve its full potential you need to make this change now do not put it off. 

If you are unsure on how to change the permissions of the .htaccess file and you are using Cute FTP 7.0 find the .htaccess file in the root directory and right click it then at the bottom you will see CHMOD click it.  In the next window you will see 644 in an input box change that number to 666.  After you have updated the permalinks go back and then change it back to 644 and click then apply.

Posted in Wordpress 

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8 Responses to “Permalinks – Turn On SEO URLs”

  1. Paula Mooney

    Smart deal.

    I was wondering how WP people did this.

    Now I gotta file this blog post away in the anals of my mind for when I make the WP switch.

    Thanks,
    Paula

  2. Ja Kel Daily Dot Com » SiteLogic Web Development

    [...] myself, and many other blogger’s JaKel has an interest in SEO, writing a post on Turning On SEO URL’s, explaining how to set permalinks in WordPress, and the benefits of doing [...]

  3. Ja Kel Daily Dot Com » Nice4Rice.com

    [...] with, he has written a number of articles about using a self-hosted version of WordPress, including Turn on SEO URLs – Get better search results, a post comparing the advantages of permalinks over dynamic URLs. He also highlights his favorite [...]

  4. Make Money With Funds

    Permalinks helped me to get good Google traffic…

  5. Jason Neuman

    Yes and if you did not have them on more than likely you would not receive any traffic from search engines.

  6. Natron

    I am not sure of the URL, but I know there is a plugin that will redirect your current page structure to your new permalinks. This is vital to keep any deep linking weight that your site may have.

  7. Ed Kohler

    Great post. The .htaccess permissions issue is probably the biggest hangup people experience once they try to turn this on.

  8. Russell Wagner

    I like permalinks, they help me get better traffic after i switched to them

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